Archive for SEO Ranking
Do you have a business that would benefit for local promotion? Well, that’s not a problem because all you need do is perform site optimization so you can capture that type of local traffic from search engines. It’s one of the easiest ways to get customers knocking on your door and enhancing your business. In this article we shall be looking into 3 simple local SEO tips that you can use right away to see results.
Local SEO processes are not rocket science, but there are some peculiarities that you have to know if you want to do it right. There is a particular approach used in local SEO, and basically it has to do with using content that is relevant to your business on other websites. There are aggregation services for local listings that search all over the web to find reviews, pictures and any related information about your company. One thing you can easily do is get listed, by URL submission, to infoUSA and Localeze.com. You have to make sure you are treating your customers right and not making the error of treating them wrong. It is unlikely that this is a new piece of information for you, but you will find it even more helpful and important now that there are many review sites and social media platforms where clients can post their thoughts and experiences. Irrespective of whether the news is great or terrible, it will spread fast. Thus, to reduce the likelihood of your customers badmouthing you, you need to make sure that you treat them well. If it is possible you should consider over-delivering so that your clients are very happy. You will be successful with this technique if you try to do the most you can. Local search relies on information about a business gathered from a variety of sites and the profile of the business. Thus, if a client has a problem with you offline they could choose to get in touch with you by posting a negative online review.
If you are trying to rank in the search engines for a particular location, it is often a good idea to have your site hosted by a server from the local area. You will gain more SEO points because the search engines will relate the location of the server to your site. This means that you should check the location of the server before you have your site hosted as this can have a big impact.
If you want to get high converting, localize traffic then local SEO is critical, which this article clearly shows. The biggest benefit local SEO has is that it is easy to rank because you aren’t competing against sites from all over the world.
As a web designer, you should design your websites to give your visitors the greatest ease of use , the best impression and most important of all a welcoming experience. It doesn’t matter if you had the greatest product in the whole world — if your website is poorly done you won’t be able to sell even one copy of it because visitors will be driven off your website by the lousy design.
When I’m talking about a “good design”, I’m not only talking about a good graphical design . A professional web design will be able to point out that there are many components which contribute to a good website design — accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design. Hence, I have highlighted some features of the worst web designs I’ve come across . Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it’s high time to take serious action!
1) Background music
Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and every time a visitor browses to another page on your site, the background music starts playing again. If I were your visitor, I’d just turn off my speakers or leave your site. Moreover, they just add to the visitors burden when viewing your site — users on dial up connections will have to wait longer just to view your site as it is meant to be viewed .
2) Extra large/small text size
As I said, there is more to web design than purely graphics — user accessibility is one big part of it too! You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes. No matter how good the content of your website or your sales copy is, if it’s illegible you won’t be selling anything !
3) Pop-up windows
Pop-up windows are so blatantly used to display advertisements that in my mind, 90% of pop-up windows are not worth my attention so I just close them on instinct every time each one manages to pass through my pop-up blocker (yes, I do have one like many users out there!) and, well, pops up on my screen. Imagine if you had a very important message to convey and you put it in a pop-up window that gets killed most of the time it appears on a visitor’s screen. Your website loses its function immediately!
In concluding this article, let me remind you that as a webmaster your job is to make sure your website does what it’s meant to do effectively. Don’t let some minor mistakes stop your site from functioning optimally!