How to obtain Greater Responses for your Mail Promoting
By · CommentsThe more common e-mail has gotten, the more individuals are making use of mail marketing to promote their goods on the web. E mail promoting stays just as well-known as ever, even with each of the new developments over the internet, including social media. You will get the most out of your personal e-mail marketing when you preserve the following rules in mind.
The key to successful electronic mail advertising should be to develop a sturdy relationship along with your subscriber base. The very best way to execute this is by getting an open line of communication with them. Ample individuals build mailing lists, but they fail to use them to develop a relationship with their audience. If nevertheless you wish to see achievement using your checklist then this step have to be taken. The way to execute you ask !!! By way of an autoresponder can all this be accomplish. This fancy tool will make your email advertising look as if it were on steroids. This software is used to instantly send out out your e-mails without you acquiring to lift a finger. These autoresponders are employed by on the internet marketers to improve their responses and improve their income. You will discover several distinct ways you can leverage an autoresponder but one of the most frequent uses may be pursuing up prospects and receiving the sale. You’ll be able to build a sequence of e-mail that you just can use to stick to up along with your potential clients and expose them with your offer repeatedly till you see them taking action. You can also build e-courses in advance and have them delivered by means of e-mail. You ought to be steadfast within the really feel and seem of the e-mails. When you might be generating your electronic mails, intention to help keep the formatting consistent from week to 7 days so your subscribers start off to acknowledge your model. This familiarity in them may enhance their believe in in you as well as your provide, which can translate to far more sales. Prospective customers like to become used to a thing, one thing familiar to then and from this you may train them to take a look at your presents inside a certain way, making it possible for them to connect. It’s a bit difficult but can assist tremendously. Aside from this, when you’ve a template it might conserve you time, you merely edit the data you send out out and you also know the format might be the identical each and every time. It is really all about working good, not difficult.
Stay over a schedule when sending e-mail. Your subscribers may possibly sense you are acting unprofessionally in the event you send out e-mail at odd times with no true pattern. This is why you must have precise time set out to email your subscribers. For instance, in the event you send out out your mailing on just about every Friday, 10 am – then that’s specifically what you really should sustain. Extremely soon you’d probably discover the expectations within your subscribers when waiting on your e-mail. General, your mail advertising campaign’s success is dependent on several distinct aspects and it is really absolutely as much as you how you leverage it for your own income.
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Facebook right now is like the Wild West. There are people eagerly staking claims and moving from their traditional “homes”. Some people are even striking it rich. You might even see “gurus” who are selling snake oil promising that it will keep you safe. Don’t bet on that remedy as you go across the Oregon Trail yet as they haven’t even blazed the path themselves.
How are you supposed to dominate this great new territory? You have seen articles, blog posts, and been told at different conferences that it is the “place to be”. This land of 500+ million people where over a ¼ of a billion people are active daily is supposedly a land of opportunity. This massive network, which seems to be the Google killer, surely has business for you, right?
There is business to be had on Facebook, when you know the rules. A massive flood of sales awaits the business owner who tackles Facebook with the right methods. Dive into this social network without a plan of attack and you could end up like the Donner party.
With the right methods, powerful strategies, and efficient action items you can end up like Levi Straus. You will take away more gold than the best miner. Be warned, you can’t take 5 minutes of planning and expect to dominate. Don’t be concerned that it will take weeks either.
In this article I invite you to consider putting a strategy into action that will bring you new fans, leads, and business. Whether you have a physical store or you sell online, putting the following methods into action will give you the opportunity to tap into 100′s of millions of conversations.
How is your Business Different?
Before diving on to Facebook, write down how your business is different from your competition. What would compel someone to connect with what you are offering? Whether you call this a unique selling proposition or a marketing message, having an aspect that uniquely separates your business from the millions of other businesses is essential.
You may have to alter your traditional message that you use on your sales letters. Even the messages on your other marketing pieces won’t work directly when applied to Facebook. Facebook is about conversation. When people connect with your business they are raising their hand that they want to be in a conversation with your business.
More than offering simple sales, or new product releases, consider what makes people talk about your business. What will make someone want to take an extra few moments and suggest your business to their “friends”? When you can answer these questions effectively you will be able to tap into conversations. Tap into the right conversations and you will generate business.
How Can You Flood Your Facebook Presence with Traffic Like a Los Angeles Freeway During Rush Hour?
When many business owners jump onto Facebook they feel like they are limited to how many friends they have in their personal network. Some don’t even start because they feel trapped by having just a few friends!
Facebook allows you different methods of bringing traffic. Most people focus on one source of traffic. Counting on once source leads to frustration and disappointment. To achieve massive success, I invite you to consider having at least four methods of bringing new prospects directly to you. With each method of traffic you have an opportunity to reach a different type of customer.
Facebook Advertising
Facebook advertising lets you target prospects by geography, demographically, and even by what they are already fans of. It has limitless opportunities. The amount of people that you can bring directly to you is only limited by the amount of money you can invest on your credit card.
Facebook Ads are one of the most direct and immediate methods of bringing traffic on a daily basis. As people browse through Facebook you get the opportunity to grab their attention with a tiny ad! Put the right ads in place and watch your business grow.
Direct Fan Invites
There are a number of companies that offer the service of targeting specific groups of people. They take your desired target market and invite them to your fan page. With the right service and the right “fan” criteria you can bring a few thousand people to your business in just a couple of weeks. Be careful on the service you choose as you don’t want to get banned from Facebook.
Cross-Marketing
It is likely that you already have a powerful online presence. Leverage the power of your existing website or blog to get more people to join you on Facebook. With free tools, like Social Plugins, you can tap into the traffic that is already on your website.
Email Marketing
Email isn’t dead! Break through the maze of email and invite your existing customers to join you in the conversation that is occurring on Facebook. With a few targeted emails you can quickly jump to a few thousand raving fans that already know you and will keep the conversation going.
There are at least a dozen different methods of bringing traffic to you from within Facebook. The key is to put a minimum of four into action. Four sources of traffic will keep your business growing and eliminate your competition.
Transforming Traffic into Leads and Business
Traffic is great, but traffic that doesn’t convert into leads and sales is a waste of money. Some traffic can be quite expensive. Wasting that investment will hurt your bottom line quickly. In order to maximize your traffic, I invite you to consider two stages of conversion. Get these two elements of conversion correct and you will have powerful ways to grab the interest of your prospects.
Get People to Click “Like”
The first goal of your traffic is to get people to click “like” on your Facebook fan page. With less than 10 seconds to grab a prospects attention, your fan page needs to quickly pique interest. When you have their attention you can compel them to move their mouse and click that tiny little “like” button.
Grabbing their attention quickly requires rich graphics, possibly incorporating video, and ensuring that your marketing message is obvious. When your fan page is graphically rich, extends the brand of your existing business and compels the prospect to take action you will get people to quickly click “like”, giving you the opportunity to market to them in the news feed.
Building Your Email List
After you get people to click “like” I invite you to consider offering prospects an opportunity to optin to your email list. You can offer them your email newsletter, a special report, or create something entirely new. Just give them an opportunity to give you their name and email.
When you have their attention in their email and the news feed, you will be maximizing each traffic source.
By differentiating your business, bringing a flood of traffic, and converting that traffic into “fans” you will have a Facebook marketing strategy that would have made Levi Straus jealous.
You can like us here at Facebook.com/jackietulos. If you would like more help with some of these strategies contact me at 888-479-8540 or go to TargetedLocal.com for more info.
Facebook Experiments Phase 1: Fan Pages
By · CommentsA few months back I began experimenting with Facebook Fan Pages.
I’ll share some interesting things I’ve uncovered so far, including why you may need a Facebook Page, and the tricks to setting up a Facebook page that people want to “like”. I’ll also share how to get fans and how not to get fans.
Why you may need a Facebook Page
Anyway, here’s why I’m experimenting with fan pages now…
As a email newsletter publisher going on 4 years now, I can attest to the difficulty of getting email through to subscribers. No, I’m not going to declare email marketing dead, however it has become increasingly difficult year after year, getting email through overactive spam filters. So I figured it’s time to give my readers another option other than losing touch with me forever. (Gosh no, how could they ever live with that?)
Of all the options out there, Facebook fan pages are, in my humble opinion, the best choice. 500 million people have embraced facebook and a whopping half of those people log into their facebook account every single day. Need I say more?
A fan page has advantages over growing a facebook friend’s list, as it is not limited to 5,000 friends. That makes it a solid long term solution to keeping in touch with people. Plus, getting fans seems to be easier and more streamlined than getting friends. A simple click of a like button is all it takes to gain a fan.
So lets get started with Facebook Pages, commonly referred to as fan pages…
How to set up a Facebook page that people want to “like”
There are a few tricks to setting up a facebook fan page for quick growth. Before I get to those tricks, let me show you quickly how to get started setting up a fan page.
First, you go facebook.com/pages/create.php? and this is what you’ll see…
At that page you choose a name for your fan page and select the type of page it is, then click “Create Official Page”. Your page is then created.
Incidentally, the name you choose at that page above is simply the title of your page. It has nothing to do with the actual URL of your page. Facebook will automatically assign a LONG URL to your page, such as this…
http://www.facebook.com/pages/Jackie-Tulos/127869738303?ref=ts
If you want a shorter URL such as www.facebook.com/jackietulos you have to wait until you get 25 fans.
Once you get to 25 fans you will be able to go to facebook.com/usernames and select a shorter, more personalized username.
(It took be a while to figure that out!)
Now that you have a fan page, it is time to get down to customizing it…
After all, you’re going to be sending people to your fan page by linking to it from your websites and blogs. But you do not want people just landing on your fan page wall. (That’s right, your fan page has a wall all of it’s own. And in the beginning, it’s going to be a bit barren.)
What you want to do is have non-fans land on a customized page — a page that encourages them to “Like” you by clicking a like button that shows up there automatically. Then, and only then — after they have clicked your like button to become your fan, you reward them for their loyalty by giving them an instant gift.
So, how in the heck does one customize a landing page to do something like this? Well, the first step is to install something called a “Static FBML” application. (Don’t worry, this is easier than it sounds.)
This Static FBML application allows you to make your fan page look however you want, by inserting HTML code. Installing the application itself is easy. Simply head over to the free Static FBML application then click “Add to page”. It looks like this when you get there…
That’s it. Once you’ve added this application you can now customize your fan page.
You do that by clicking Edit in your FBML settings.
Note: If you don’t see FBML listed in your account, you did not do the previous step of installing FBML. See the step highlighted in yellow above.
When you click Edit in the FBML section you’ll see a box where you can enter a title and the FBML code.
The title you enter will be what appears on the TAB at the top of you page. Keep it short.
The FMBL code you enter can simply be html code from most any html editor you use. In my case I put together a quick page in my Frontpage editor then copy/pasted the html code from my Frontpage editor into that box. I may do something fancier in the future, but you can see what it looks like here:
And here’s the next important trick you need to know about…
Remember how I mentioned that you want to show different content to non-fans in an effort to get them to like your page? Then you want to reward them with a gift after they join?
(So that you fully understand exactly what I’m talking about, take a minute and come to www.facebook.com/jackietulos — you’ll see my message asking you to “Like” me. Immediately after you click “Like” at the top of the page, you see a link where you can get immediate access your Free SWOT ANALYSIS (Strengths, Weaknesses, Opportunities, Threats)
Well you need to put special html code in your FBML box, in order to set that two step process up. Here’s the code…
<div id=”wrapper”>
<fb:visible-to-connection>
CONTENT FOR FANS GOES HERE
<fb:else>
<div id=”non-fans”>CONTENT FOR NON FANS GOES HERE</div>
</fb:else>
<fb:visible-to-connection>
</div>
Simply put, the content you want to show when non-fans arrive, goes in the area that says CONTENT FOR NON FANS GOES HERE.
The content you want to show after fans like your page, goes in the area that say CONTENT FOR FANS GOES HERE.
Here’s what my code looked like after I included those tags…
<div id=”wrapper”>
<fb:visible-to-connection>
<p><b><font face=”Tahoma” size=”5″>
<a target=”_blank” href=”http://www.jackietulos.com/noworries.pdf”>Thanks! Click
Here For Your Free SWOT ANALYSIS (Strengths, Weaknesses, Opportunities, Threats).…</a></font></b></p>
<fb:else>
<div id=”non-fans”><center>
<img border=”0″ src=”http://www.jackietulos.com/lgfbbanner.gif” width=”544″ height=”574″></p>
</center></div>
</fb:else>
<fb:visible-to-connection>
</div>
Note: Testing your end result is a bit tricky and is best done from another computer or browser via a different facebook account. You’ll see what I mean when you start testing.
Once you’ve customized your page with that special code, you need to take one last very important step.
Go to your Wall and click on the “settings” tab. At the dropdown menu labeled “Default Landing Tab for Everyone else”, select your new page name from the list.
Now NON-members of your Fan page will see your welcome page when arriving, and they will be urged to Like your page. Again, you don’t want them landing on your wall, you want them to “like” you before they go anywhere else.
How to start getting fans…
The first thing you need to do to start getting fans is put a like button onto your existing websites or blogs. You can use a simple like button such as the one at the bottom of this page, or you can use something more elaborate, such as the box I have at the top right of this page.
Either way, it’s easy. Just go back into your fan page admin area and click the link called add a like button.
A new box will appear that allows you to customize a “Like box” to display on your website or blog. Change the Facebook Page ID code at the very top, to the unique page URL they assigned to your Fanfare. It will look something like this…
http://www.facebook.com/pages/Jackie-Tulos/127869738303?ref=ts
Then you can select the other options and generate the code. A new box will then appear with the code that you can paste into any web page or blog you have control over.
If it does not fit right, you can customize the code a bit at your page. For instance, I changed the height of the box so it could accommodate space for 15 fans. Most of it is easily customized in the html code of your page.
Adding like boxes to your sites or blogs is just one way to start growing your fan base. There are many more ways to start adding to your fan base, including announcing it to any email subscribers or friends you may have, advertising your page on facebook, etc.. I’ll cover more of these strategies in an upcoming issue.
How not to get fans…
Once strategy people use to get lots of fans quickly is to basically, buy them. That’s right, there are a growing number of sites on the web where you can find facebook users renting out status updates and even guaranteeing a specific numbers of fans. The cost is as little as $5 for hundreds and even thousands of fans.
While I was intrigued by this idea at first, I did a little digging and discovered it’s not worth even the tiny price you pay. Here’s why…
For starters, it is against Facebook’s policies. But perhaps even more importantly, the fans you’ll gain in almost every case will be junk fans. Sure, they’ll show up on your site as “12,232 people like this. And to some people that sounds like instant credibility.
But the fact is, your fan base won’t really be following what you’re doing. It’s sort of like buying 100,000 junk email addresses that will never read your emails. So why bother.
Personally, I think I’ll just try to build a solid fan base of real people who care about what I’m writing. Here’s hoping you’re one of them!
I’ll be reporting more on my fan page results and techniques in a future gazette (and posting it to my fan page) so make sure to use the “like” button below and stay in the loop!
See ya in a few weeks…
Jackie
P.S. “Like” Jackie Tulos on Facebook and get your Free SWOT ANALYSIS (Strengths, Weaknesses, Opportunities, Threats)….
Do you know anything about keywords? They improve how the search engines perceive your content. But, too many can also get you a bad name. Keyword density is vitally important and you should learn how to get this right to achieve a perfect combination.
There are also other ways to optimise besides just keywords and density. Use keyword phrases. Nowadays, many keywords have become commonplace. Entering “chocolate” into a search engine, brings back millions of results. Someone can wade through the first ten pages (highly unlikely) and still not find exactly what they are looking for.
Now, they will try a different tactic. Instead of one word they will enter something like “chocolate peanut butter cookies.” This is definitely more specific. If you sell recipe books, it would be more beneficial to you to choose the latter phrase instead of just the former single keyword.
A Keyword Myth.
When it comes to online business development, you might think that common sense is the best approach to keyword selection, but you are not always right. You might mistakenly think that if a particular keyword is the right one to attract customers, you should use it everywhere. Theoretically, you are correct. And don’t forget, an “on point” virtual assistant can help you with all the details, if you need help moving forward quickly.
This next part is where many veer off the track. You don’t want to be stuffing your content so that it appears to be a keyword sandwich. At one time, you may have gotten away with that, but search engines have evolved much like anything else. The engines know that a keyword would not ordinarily appear every third sentence in a content piece. This is generally called keyword stuffing.
Keyword Density.
A typical search engine is difficult for the average person to understand as it is composed of a tricky mix of algorithms. All we know is that it tells the bots to do their thing and they do it. They will look for keywords according to the individual requests and search tens of thousands of sites and blogs as they go about indexing accordingly.
The calculation of keyword density tells us how many of those words appear within a specific piece of text. For instance, if your article is around 500 words, bots will calculate how many times a certain word appears within that text. So-called Internet experts used to say that “safe” keyword density was anything between 3 and 10%.
But, search engines have their own ideas about what constitutes the proper density for their rankings. Now, it can be as low as 1-3%. This would mean that your keyword should occur only between five and 15 times in a typical 500 word article. Most err on the lower end just to be safe. Besides, in 500 words, encountering the same keyword fifteen times may seem a little banal depending on your subject matter.
Any professional virtual assistant will tell you that the keyword density also considers the number of words in the targeted keyword. What is called longtail online business marketing is now popular and can really focus in on your content to reach a tighter and more clearly defined market. An “on hand” virtual assistant can get this done fast, and to an excellent standard.
But keyword density also works for your website development in general. Using keywords in picture tags, as anchor text within content and as subheadings as well as headlines will also get you noticed. The content will get people to visit you over and over, but your entire website will be the linchpin that can help you gain and stay on the first page of search results.
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